2021 · Ogilvy · 2026 · LifePath
My journey
so far.
Every role, internship, and certification that got me from an advertising placement at Ogilvy to founding LifePath, in order, with what each one actually taught me.
13
Roles, internships & certifications since 2021
24%
User adoption increase, Jetstream International
£75m
ODI target assessed at Severn Trent
The path, in full.
Oldest to newest, what each stop was, and what it left me with.
Jump to a year
Ogilvy
CertificateAdvertising and Marketing
- Strategic brand communication and storytelling
- Market research and brand positioning
- Real-world case studies in persuasive campaigns
Schroders
CertificateInvestment Management
- Portfolio construction and risk management
- Quantitative and qualitative financial analysis
- Case studies in sustainable investing strategies
PwC
Spring WeekSpring Week
- Exposure to Audit, Tax, and Consulting
- Workshops with senior professionals
- Problem-solving, teamwork, and corporate communication
Coursera
CertificateBusiness Development and Strategy
- Market research frameworks
- CRM tools — Salesforce, HubSpot
- Client interaction and data management
Udemy
CertificateFundamentals of Business Analytics
- Descriptive and inferential statistics
- Predictive modelling
- Data-supported decision-making
University of Kent
DegreeBSc Business Information Technology · First Class Honours (1st)
- Core modules spanning business strategy and technical foundations
- Product & Strategy: Project Management, Business Strategy, Enterprise & Entrepreneurship, Digital & Social Media Analytics
- Technical: Human-Computer Interaction, Introduction to Artificial Intelligence, Software Development, Database Systems
- Active in Kent Corporate Finance Society and Pakistani Society
Jetstream International
Full-timeBusiness Development Associate
- Coordinated go-to-market across product, marketing, and growth — 24% increase in user adoption
- Maintained CRM trackers — 30% increase in qualified leads
- Built EMEA cross-functional relationships — 25% improvement in user satisfaction
Foundations of UX Design
- UX principles and user research
- Wireframing and prototyping in Figma
- Responsive, mobile-first design
IBM
CertificateAI Product Management
- AI integration into product strategy
- Stakeholder engagement
- Agile workflows for AI products
Severn Trent
InternshipStrategy and Regulation Internship
- 12-week internship with the ODI Excellence team
- £75m Outcome Delivery Incentive target for AMP8
- Assessed high-impact ODIs (CRI, C-MeX, GHG Emissions) for delivery feasibility and risk
- Built Power BI dashboards and Excel/PowerPoint presentations for senior leadership
Bloomberg
CertificateMarket Concepts
- 8-hour self-paced certification on the live Bloomberg Terminal
- Portfolio management, equities, and commodities modules
- Economic indicators, currencies, and fixed income
MoneyFlow
Lead PMLead PM
- Led product: vision, business case, 4-milestone roadmap, 5 personas
- Competitive analysis of 8+ tools → 3 whitespace opportunities
- Results: 87% categorisation accuracy, 14/15 usability testers completed unaided, 4.1/5 AI insight relevance score
- Drove a full refactor near the end — 1,000+ line file into a modular structure
Final year group project (COMP6030) with Leo (engineering — CSV parsing, database schema, Mistral 7B integration) and Prabhashini (testing — validated the parser against 3 banks' real statements).
LifePath
FounderFounder
- Decision-intelligence platform comparing realistic life paths using real sourced data instead of predictions
- Designed the core framework and built an interactive prototype
- Scaffolded production architecture — Next.js and Supabase
- Sourced and structured the underlying data
Still in development.